NOW, formerly known as Now TV, is a subscription-based streaming service operated by Sky. It underwent a rebranding in 2021, adopting a new name and a refreshed appearance. NOW offers the convenience of Sky TV without the necessity of a satellite dish or complex installations, making it a flexible option for users. The service can be accessed via the NOW app, which is compatible with over 60 device types.
Additionally, the app can be sideloaded onto nearly any Android streaming device, including all Fire TV devices.
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